About Us
Who We Are
SellAfrica is the marketplace arm of NGO Africa, built to give African entrepreneurs fair access to local and global markets.
Our Mission
To empower SMEs by ensuring fair pricing, wider reach, and sustainable growth.
Our Edge
Sellers earn their full price. We grow by sharing profits, not undervaluing businesses.
Our Vision
An Africa where every entrepreneur thrives, and every product tells a story of value.
Through SellAfrica, we
- Help SMEs increase sales without losing value.
- Give global buyers access to authentic African products.
- Reinforce NGO Africa’s mission of economic empowerment and community growth.
Sustainability Initiatives
Empowering African Creativity, One Purchase at a Time
At Sell Africa, we believe every piece of clothing and jewelry carries a story — of culture, resilience, and craftsmanship. Our marketplace was built to celebrate African entrepreneurs, ensuring they gain fair compensation while their creations reach local and global buyers.
We partner directly with African SMEs, artisans, and designers who pour passion into every item they create. By upholding transparency and fair trade, we make sure our sellers are not undervalued and their businesses remain sustainable. From vibrant African wear to handcrafted beadwork, every purchase you make supports livelihoods and uplifts communities.
Explore
Wear Africa, Share Africa.
Discover authentic African fashion and jewelry that blends tradition with modern style. Shop today and be part of a movement that empowers entrepreneurs and redefines fair trade.